The Journey: Global Marketing
Global Marketing
Marketing the world over
Because the Wool Integrity Programme manages the selection and movement of wool from farm gate through to end user, it is able to link the right growers with the right manufacturers. By forming strong business relationships and negotiating long term supply orders the programme allows growers to benefit from certainty of demand and manufacturers are guaranteed to receive wool that meets their specification. Growers gain access to a worldwide platform of niche and commodity markets and are also backed by Wool Integrity market intelligence.
Wool Integrity NZ™ wool can be used as an ingredient within a product, likewise it can be branded on products, giving global partners assurances and protection when it comes to supply chain scrutiny.
Bloch & Behrens General Manager Palle Petersen (left) with Rupert Aigner Chief Operating Officer of TISCA. TISCA launched a Global Organic Textile Standard (GOTS) certified rug at the Domotex Trade Fair held in Germany in January 2016. The Wool Integrity NZ™ brand plays an important part in the marketing of this highly-regarded TISCA product.
In recent years consumers in Europe have become more and more concerned about animal welfare. Because of the traceability back to the farmer with Wool Integrity we are now able to address these customer concerns.
Rupert Aigner,
Chief Operating Officer, TISCA
Read more about TISCA