Wool wants to protect you
One impressive benefit of wool is that it naturally protects its wearer. It offers incredible fire safety, naturally blocks UV rays, and regulates body temperature. Because of this wool is often chosen over synthetics in applications where safety is a priority – for example for firefighters and army personnel clothing. Thanks to its high moisture and nitrogen content, wool is naturally flame-retardant and has a far higher ignition threshold than many other fibres. If it does catch fire, it doesn’t produce the toxic fumes associated with synthetic alternatives. Instead, it quickly forms a char that is self-extinguishing, which inhibits smoke and the rate of spread. Wool carpets are often specified for high safety environments like trains and aircraft due to its fire resistance.
A good night's sleep
The breathability of wool makes it perfect for bedding materials because it creates a responsive micro-climate around the body to help regulate temperature—warming when cold and cooling when hot. Unlike cotton or synthetic textiles, science has shown that people sleep significantly longer in woollen bedding. The unique natural properties of wool bedding combined with pure cotton means that you stay cooler in the summer and warmer in winter. How much do you value a great night's sleep? Sleeping well and waking refreshed each day makes a difference to your whole life.
Wool rugs are rugged rugs
Leading rug and carpet manufacturers recognise wool as the most exceptional quality fibre. There are a number of benefits to having a wool carpet versus a synthetic one. Wool fibre has natural interlocking scales on its outer surface that ensure fibre strength, pliability, and natural resistance to dirt and stains. 100% wool carpet also benefits from natural protection from the build-up of static electricity and is a superior sound and heat insulator.
Wool is a great clothing choice for year-round wear. It is able to absorb as much as a third of its weight in moisture before feeling clammy and is an active fibre that reacts to changes in body temperature allowing a wearer to stay warm in cold conditions, and cool in hot conditions. This gives it a unique edge over synthetic apparel.
Wool is a superior insulation material with excellent sound-absorbing qualities and inbuilt humidity regulation. It is able to neutralise volatile organic compounds or VOCs; the emissions from building timbers (plywood, chipboard, and MDF), paints and lacquers, cleaning products, and some office equipment. In this respect, wool is working away quietly and invisibly, adding important health benefits to your everyday lifestyle. It is the intelligent choice for homes, commercial spaces, interiors, structural design, and industrial products.